Deadeye Fly Co. was started by a group of friends from Northern California who spend most of their free time fishing, hunting, and being outside. What began as tying flies for our own boxes turned into a brand built around the way we actually use gear—simple, durable, and purposeful.

We fish rivers, lakes, and coastal water. We hunt upland birds and big game. We tie flies, cut patterns, and make apparel that reflects those pursuits without turning them into a costume. Everything we produce is rooted in real use, not trends.

Deadeye Fly Co. is about craftsmanship, restraint, and respect for the resource. Our flies are tied with intention. Our materials are chosen for function and longevity. Our apparel is designed to be worn—not just collected.

We're not trying to reinvent the outdoors. We're just sharing what we already do, and making things we'd want to use ourselves.

Crafted from the hunt.